A common term that is still fairly new in digital marketing is the idea of a pillar page. Staying ahead of the curve in SEO can ensure that you have a distinct advantage for your website and for future business creations. Understanding more about a pillar page could give you an advantage today. Here is some information about this tool and how you can use it.
A pillar page is dedicated to one topic only. A website is made up of many different topics which are connected but a pillar page is designed to focus on one specific item on a high-quality page. Usually, these pages are one-page and long-form content. Most of the time the content is focused on specific brand awareness or on one enhanced topic. The page will link out to a series of blog posts and pages. They are advantageous for your SEO but are not necessarily designed for improvements to navigation. Creating a color page is like designing an entire website from scratch but when it’s done well, it can bring a massive amount of value to your website.
Pillar pages are effective for SEO results because they match user intent and also contain a variety of hyperlinks that can link through to your website and content that you have pre-selected. These sites are great for capturing google snippet results and they can improve the user experience for users that simply want to find out more about one type of content.
You can include pillar pages as part of your content roadmap. To get started, you’ll need to consider any missed opportunities with your current content and start with pages that could benefit your users. Include the number of pillar pages that you might want to create as part of your content marketing strategy and then work at creating content that will keep your users engaged. Highlight one particular subject and include plenty of conversational search queries in the focused content that you create.
If you could use assistance with creating effective color pages for your content, contact us today.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a SEO St. Petersburg company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.